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Call of Duty: Modern Warfare 3

Call of Duty: Modern Warfare 3 is a first-person shooter video game, developed by Infinity Ward and Sledgehammer Games, with Raven Software having assisted in development. It is the third installment in the Modern Warfare series, a direct sequel to 2009's Call of Duty: Modern Warfare 2, and the eighth Call of Duty installment. The game was released on November 8, 2011 in Europe and North America on Microsoft Windows, Xbox 360, PlayStation 3, and Wii, with a separate version for Nintendo DS developed by n-Space. In Australia, the Wii version was released on November 23, 2011.



Challenge



Just Fun and Games was in need of new branding and a visual identity that was consistant and cohesive. The company also lacked marketing to the families and the local teens in their community who would be interested in the entertainment and fun atmosphere that they provide.








Solution



Created an identity that represented the company and their fun environment through a bold logo with bright colors and a style guide that provides the means to keeping their branding consistant. A few of the topics covered include the proper uses of the corporate logo, approved typefaces, and samples of previous designs. Also created flyers that could be put up around town featuring upcoming bands that will be playing at their venue as well as brochures that could be handed out to anybody who was interested in learning more about their company.