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Wacom Inkling

Wacom recently released their newest product entitled Inkling. The Inkling digital sketch pen captures a digital likeness of your work while you sketch with its ballpoint tip on any sketchbook or standard piece of paper. Designed for rough concepting and creative brainstorming, Inkling is ideal for the front end of the creative process. Later, refine your work on your computer using an Intuos4 tablet or Cintiq interactive pen display.

In addition to capturing your sketch, stroke by stroke, Inkling allows you to create layers in digital files while you sketch on paper. Digital files are transferred to your computer using the Inkling Sketch Manager software, and later, exported to applications such as Adobe® Photoshop® and Illustrator®. Files can also be opened with the included Inkling Sketch Manager software to edit, delete, add layers or change file formats.




Challenge

To create packaging for the Wacom Inkling product. The packaging needed to represent the product and entice the customer to want to pick it up and learn more about the Inkling.








Solution

Since Moleskin sketchbooks are popular amongst designers and artists, the final solution was packagaing based off of the series of Moleskins sketchpads. This enables both companies to partake in cross promotion and help to promote one another. Also, when you purchase the product it comes with a Moleskin so you can beging to use the product right away.