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Just Fun and Games

Just Fun and Games is located in Mount Vernon, WA and is a small venue aimed at creating a fun and entertaining environment for the whole family. Their target market are teenagers and families who live in the surrounding area. They hope to give teenagers a safe place to hang out and socialize. They offer billiards, video games, arcade games, darts, live music and more.




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Challenge

Just Fun and Games was in need of new branding and a visual identity that was consistant and cohesive. The company also lacked marketing to the families and the local teens in their community who would be interested in the entertainment and fun atmosphere that they provide.








Solution

Created an identity that represented the company and their fun environment through a bold logo with bright colors and a style guide that provides the means to keeping their branding consistant. A few of the topics covered include the proper uses of the corporate logo, approved typefaces, and samples of previous designs. Also created flyers that could be put up around town featuring upcoming bands that will be playing at their venue as well as brochures that could be handed out to anybody who was interested in learning more about their company.